On Demand
Next Steps Series – Client Needs: Beyond Best Practices in Client and Customer Service
Hosted by AICPA & CIMA
Dates TBD Online / Virtual
About This Event
This online CPE course teaches professionals how to evolve from traditional customer service to customer experience, focusing on delivering value, contribution, impact and sustainability. Participants learn to differentiate between customer service and customer experience, apply Herzberg's Motivational Theory, and develop techniques for building deeper client relationships through personal branding and strategic business planning.
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