Webinar
Journal of Marketing Webcast: Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This webinar examines research on whether having a customer on the board of directors positively or negatively impacts B2B firm performance. Featuring insights from a Journal of Marketing article, speakers discuss this novel practice currently used by only one in three U.S. B2B companies as a way to gain customer insight and improve customer experience.
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