On Demand
Journal of Marketing Special Issue on Empirics First
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This is a call for papers for a special issue of the Journal of Marketing focused on empirics-first research approaches. The special issue seeks top-quality research addressing important marketing issues through rigorous empirics-first methodologies that start with real-world phenomena and data rather than theory-driven hypotheses.
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