On Demand
Journal of Marketing Research Special Issue: New Methods for the Future of Marketing
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This is a call for academic papers for a special issue of the Journal of Marketing Research focused on testing new and improved research methods for marketing. Papers may explore new data sources like genomic data and LLMs, novel applications of AI in product design and customer interaction, innovative analyses of traditional data, or improvements to existing methodological approaches across behavioral, quantitative, and strategy domains.
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