On Demand
Journal of International Marketing Special Issue: Data and Methodological Issues for New Insights in Global Marketing
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This special issue invites academic papers examining data collection and methodological approaches for generating insights in global marketing research. The focus is on comparing methods across markets, presenting new analytical techniques for cross-cultural data, and addressing measurement and sampling challenges in international marketing contexts.
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