Webinar
JM Webinar: Faculty Research Incentives and Business School Health: A New Perspective From and for Marketing
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This webinar presents research from the Journal of Marketing examining problems with the current faculty research incentive system in business schools. The authors discuss how business schools focus on wrong incentives leading to high-volume but low-quality research, and provide actionable strategies to improve business school health and research relevance.
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