On Demand
JM Webcast: Lost in a Universe of Markets? Toward a Theory of Market Scoping for Early-Stage Technologies
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This webcast explores market scoping for early-stage technologies in science commercialization. The research examines why a 'market ambiguity acceptance' mindset among managers leads to more successful commercialization and venture capital investments, with insights from a Journal of Marketing study.
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