From Clinical Expertise to Public Authority: Building a Brand That Travels (Non-CME)

Most physicians underestimate how much their visibility, influence, and career opportunities are shaped by a personal brand they've never intentionally built. In this highly interactive session, Michelle Garside reveals how positioning, messaging, visual identity, and platform strategy determine whose expertise travels beyond the exam room- and whose remains unseen. Through live, on-stage brand-building with physicians from the audience, she demonstrates in real time how distinct perspective, point of view, and credibility come together to create public authority. Attendees will walk away energized with clear strategies and new ways of seeing their work - ready to translate their expertise into books, stages, podcasts, and broader impact without compromising integrity or authenticity.