Webinar
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This webinar presents research findings from a Journal of Marketing study that analyzed 323 television ads across 67 brands over four years to measure the impact of authenticity on sales of fast-moving consumer goods. The session explores whether authenticity truly drives product sales in the social sharing era.
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