On Demand
Call for Papers: Journal of International Marketing - Marketing's Role in the Management of Fast-Evolving Global Supply Chains
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This is a special issue call for papers for the Journal of International Marketing focusing on how international marketing managers can address emerging challenges and opportunities in global supply chain management amid geopolitical disruptions, digitalization, and ESG demands. Researchers are invited to submit interdisciplinary work exploring topics such as AI and blockchain in supply chains, ESG initiatives, reshoring strategies, and the role of marketing in managing global supply chain relationships.
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