On Demand
Business-to-Business E-Negotiations and Influence Tactics
Hosted by American Marketing Association
Dates TBD Online / Virtual
About This Event
This webinar presents research findings from the Journal of Marketing on B2B e-negotiations effectiveness. Attendees learn evidence-based insights about technology-mediated sales interactions, what communication tactics successfully convert buyers in digital negotiations, and strategies for improving conversion rates in B2B e-sales contexts.
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