Hybrid
Bank Marketing School
Hosted by American Bankers Association
Apr 18–24, 2026 Emory Conference Center Hotel, Atlanta, Georgia
About This Event
Bank Marketing School is an intensive professional development program designed to teach bank marketers how to think more strategically about their marketing efforts. The curriculum covers marketing planning, ROI measurement, data analytics, brand management, sales alignment, compliance, and leadership skills through a combination of pre-recorded courses, in-person instruction, team exercises, and social networking events. Attendees earn the Certificate in Bank Marketing and can bundle the school with CFMP exam preparation.
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